(Reuters) Today's smokers are more open to trying different types of tobacco than smokers of previous generations, and Altria Group Inc is working on new products to entice consumers who want a change from cigarettes, the company said.
The company, best-known for its Marlboro cigarettes, also stood by the profit forecast it gave in late January.
Altria, whose other products include Skoal and Copenhagen smokeless tobacco and Black & Mild cigars, has seen a shift in tobacco usage in the United States. While the number of smokers of both cigarettes and cigars has remained relatively flat, usage of smokeless tobacco has risen. Still, Marlboro - with 42 percent retail market share in the cigarette industry - remains the dominant brand in Altria's portfolio. Continued
Thursday, February 23, 2012
Altria seeks to tap wide-ranging tobacco users
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