(Snubie) ... The whisky category has been growing a lot over the years. In 1994, Swedish Match launched Probe Whisky, which was flavored with Kentucky Bourbon. In 2014, Conny Andersson, formerly of Swedish Match, launched Islay Whisky Snus at GN Tobacco, flavored with Islay whisky. A year later, Conny went on to AG Snus and launched another whisky snus - Crafted Snus Whisky, flavored with whisky from Glenfarclas. As the category is growing, it only made sense that Swedish Match would launch more of a single malt whisky flavor. Continued
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