Moist Segment Drives Strong Gains for Smokeless Tobacco

 

(CSN) Smokeless tobacco posted positive gains across all key performance metrics for the four weeks ended March 29, according to the Balvor LLC Retailer Composite (BRC). Dollar sales increased 8 percent vs. the previous year, aided by moist smokeless growing at nearly similar rates, snus increasing more than 12 percent and loose leaf remaining essentially flat. Given the contribution that these segments make to the smokeless category, moist smokeless contributed more than 90 percent of the growth, with the balance coming from snus. Continued