(Cigar History Museum) When a company decides to offer a new product today, advertising consultants, psychologists, packaging experts, market researchers, budget analysts and layer after layer of executives get into the act. Surveys are taken, statistics are gathered, books are read, and decades of experience are considered. Even the most amateur of marketers knows the golden rules of successful advertising involve focusing on health, beauty, family, and the good life with pictures of women, children, dogs and people having fun. Any advertiser that detours from that formulae does so at his own risk. But it wasn’t always that way. Continued
Editors note: If you've never spent time at Tony Hyman's Cigar History Museum site, you're missing out. The thing is chock full of history and lavishly illustrated with pictures from his personal collection of cigar boxes and tobacciana, like the one above. Link
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