Vapor Category Continues to Grow in C-stores

 

(CSN) A new Wells Fargo Securities LLC survey shows that sales of vapor products are beginning to take over sales of combustible cigarettes in convenience stores.
According to the 2014 third-quarter Tobacco Talk survey, vapor category growth in c-stores remains robust, posting a 21-percent increase in the quarter. This increase is "flattish" compared to the second quarter of this year.
This is most likely driven by the heavily promoted national rollouts of R.J. Reynolds Vapor Co.'s VUSE brand and Nu Mark's MarkTen brand, which is driving unit sales momentum but not necessarily accelerating dollar sales, said Bonnie Herzog, managing director of beverage, tobacco and convenience store research at Wells Fargo Securities. Continued