7 Tips on How to REALLY Enjoy Your Cigar From Nat Sherman CEO & President Joel Sherman

 

 

(Haute Living) Joel Sherman is a man who knows his cigars. The Nat Sherman CEO, President and legacy got his start in tobacco marketing early, at age 16. Learning all facets of the business “hands-on” from his father (company founder Nat Sherman), Joel became knowledgeable in cigarette and cigar manufacturing, wholesaling and retailing. Upon the death of his father in 1990, Joel assumed the leadership of Nat Sherman International.
He began his tenure by reorganizing the entire company starting with wholesale, mail order and manufacturing operations, as well as efforts to increase awareness and concentrate on the luxury cigarette niche and premium cigar market. The renaissance continued with a revamping of the retail store, which moved to a new, stylishly designed location at the comer of Fifth Avenue and 42^nd Street in Manhattan, before settling down in the Nat Sherman Townhouse, a free standing three story building just off the corner of Fifth Avenue. ...Now, this cigar aficionado shares the tips he’s learned over his lifetime—how to really enjoy a good cigar. Continued