Reynolds American tops tobacco customer satisfaction survey

(CSP) Reynolds American Inc. continued a three-year upswing in the American Consumer Satisfaction Index as it edged out competitor Philip Morris for the top spot among tobacco companies in the University of Michigan School of Business Survey.
A score of 81 marks a 16-year high in customer satisfaction for the Winston-Salem-based tobacco company (NYSE; RAI), which was two points above the industry's score of 79 as a whole. Philip Morris International (NYSE: PM) received a score of 80 again this year, according to the survey results.
Customer satisfaction with tobacco products rose throughout the industry this year, rebounding from a dip several years ago experts attributed to higher tobacco taxes. Continued