USA Gold Cigarettes Hosts Online Photo Contest

(CSP) USA Gold, a leading cigarette brand manufactured by Commonwealth Brands Inc., distributed and sold by Commonwealth - Altadis, is running an online consumer promotion that also includes a retailer appreciation component.
The consumer promotion, "Win Gold with USA Gold Photo Challenge," will giveaway $400,000 to 40 winners over four voting periods. The promotion's positioning statement "Grab A Pack. Send A Pic. Pocket $10,000 in Gold" was used in e-mail, direct mail and point-of-sale (POS) campaigns to drive traffic to http://www.usagoldbar.com/.
The campaign, sponsored by USA Gold, asks consumers to submit a photo of themselves with any USA Gold product or promotional piece. Eligible photos are then posted to the website. Entrants are encouraged to ask their friends 21-years of age and older to log on to the website and vote for their photo. Continued