Partnership for Ploom and Japan Tobacco International

(JT International) Japan Tobacco International (JTI) and Ploom announced today that they have entered into a strategic agreement. Under the exclusive long-term cooperation agreement, JTI will commercialize Ploom's new generation smoking alternative products outside the United States. As part of the agreement, JTI has taken a minority stake in Ploom.
Founded in 2007 and based in San Francisco, Ploom designs and develops pocket-sized smoking devices that heat tobacco contained in pods to a constant temperature, vaporizing nicotine and flavor without burning the materials or producing smoke. Ploom was originally developed by Adam Bowen and James Monsees while graduate students at Stanford University. Continued