Switzerland's Villiger Courts Cigar Snobs to Gain Acceptance

(Bloomberg) Joseph Barras, like most cigar connoisseurs, prefers handmade premium brands, leaving Switzerland’s Villiger Soehne AG battling an image built on 9- cent cigarillos.
“It’s either a good cigar or no cigar for me,” Barras said as he left the Davidoff tobacco shop in Geneva clutching a box of Puro d’Oro Sublimes. Villiger isn’t “what I consider a really good cigar,” said the 52-year-old financial consultant who refers to himself as a “cigar snob.” Continued

Photo: Villiger