Godfrey Phillips to launch new Marlboro cigarette variants

(mydigitalfc.com) Godfrey Phillips India (GPI), the second largest cigarette maker, plans to launch new Marlboro variants and manufacture the cigarette locally, as it seeks to boost market share in the Rs 19,000-crore industry, KK Modi told Financial Chronicle here on Thursday. “Only the rolling of Marlboro cigarettes is done here. As we bring new variants, we will be able to find equivalent raw materials for local manufacturing,” said KK Modi, chairman of KK Modi Group, which owns 46 per cent stake in GPI. He didn’t give a timeframe for introduction of the locally made Marlboro. Continued