(FT) The Indian ‘bidi’ is never likely to make way for the Cuban Cohiba in its home market. As many as 100m people smoke the locally-produced sticks of tobacco.
Yet, cigars are now the fastest growing part of the tobacco market in Asia’s third largest economy.
India has a tenth of the world’s smokers. Continued
Photo: Armenteros Handrolled Cigars (ITC)
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