Sunday, October 31, 2010

Big Impact for Newport Non-Menthol Cigarettes?


(CSP) As Lorillard Tobacco Co. prepares to launch Newport Non-Menthol cigarettes in early November, retailers seem ready for the new offering. ... Although this is not Lorillard's first attempt at a non-menthol version of Newport, recent U.S. Food & Drug Administration (IFDA) scrutiny of menthol could make this launch "more meaningful," according to the report. The previous efforts were test marketed about 10 years ago, but a broader national launch wasn't pursued, the report states. Continued

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