National Cigar Smoking Day?

(Taking Liberties) I'm confused. On Sunday, courtesy of Peter Thurgood on another thread, I learned that National Cigar Smoking Day is today, January 27. Peter had received an email from TomTom cigar shop in Belgravia, just around the corner from Boisdale. It read:

27th January National Cigar Smoking Day! You are warmly invited to relax with our single original coffee and a 5% discounted cigar on that day. Our shop is open from 10am to 6pm - please come in when you feel like smoking.

Researching this post I discovered that the "The second annual National Cigar Smoking Day will take place on January 14th 2010. The main event will be a luxurious 3 course meal at one of the best restaurants in London, Boisdale".

January 14? January 27? What's going on? Continued