(tobaccobusiness.com) The world has changed in the past 20 years, but for Drew Estate, one thing has remained constant: Acid is a brand with staying power. The brand, known for its unique aromatic blends, was in many ways the catalyst for Drew Estate’s rise in the premium cigar industry. It is a brand that launched in 1999 at the Retail Tobacco Dealers of America (RTDA) trade show and conference.
Premium retailers were intrigued by the launch of Acid, but they were also skeptical, not understanding this new brand of cigar that had a shiny band, a completely different taste than a typical premium cigar and that was being made by a company that was run by a group of people who strived to be different from anyone else in the industry.
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