Wednesday, May 4, 2011

Lorillard CEO: No need to venture beyond cigarettes


(Forbes) Lorillard Inc. CEO Murray Kessler says there's no immediate need for the cigarette maker to venture into other forms of tobacco like its competitors.
In an investor presentation on Wednesday in New York, Kessler said the nation's third-largest cigarette maker will continue to focus on its core business. Its flagship Newport brand holds about 35 percent of the menthol cigarette market and about 10 percent of the overall U.S. cigarette market. Continued

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