Habanos Cigars Today

(Cigar Aficionado) Every June, the head executives from Cuba's Habanos S.A. sit down with their distributors from around the world to create new cigars. This is the birth of the Edicións Regionales, or Regional Editions, as connoisseurs of Cuban cigars around the world know them. The distributors present their requests for special cigars that will be limited to their specific market, a kind of local brand extension for their loyal consumers.
"Each distributor is looking for something different, something for their collectors that is a little unusual," says Ana López Garcia, the director of marketing operations for Habanos, Cuba's worldwide distributor of Cuban cigars, during an extensive interview in Havana. "And each market can ask for something special." Continued

Photo: Union and confederate soldiers shaking hands in front of young female personification of Cuba with broken shackles; large flag in background. (Library of Congress)