RYO the hero of the tobacco category

(thegrocer.co.uk) Retailers are capitalising on the massive growth in roll-your-own tobacco (RYO) products, new research from JTI has revealed. One in four adult smokers now choose to smoke RYO products, and the category was worth £1.3bn in 2010. More than 80% of retailers surveyed believe RYO sales will either increase or remain consistent in 2011, and more than 50% have witnessed regular adult tobacco buyers switching from cigarettes to RYO in a bid to save cash. Continued

Photo: Library of Congress