Swedish Match awaits FDA ruling on "less harmful" status for tobacco product

 

(Richmond Times-Dispatch) ... “I do believe it is potentially a landmark event if the FDA does grant (Swedish Match) a positive finding,” said Dr. Brad Rodu, a professor of medicine at the University of Louisville and an advocate of “risk reduction,” a controversial view in public health that smokers should be encouraged to use non-combustible tobacco products if they can’t quit.

Rodu said he thinks Swedish Match has shown clearly that using snus is far less dangerous than smoking.

If the FDA does not grant the company’s request, “I don’t think there is any hope for any other product via this process,” he said. “The science here is as solid as it gets.” Continued