Hookahs Head Mainstream?

(Smokeshop) Besieged by a sagging economy and governmental intrusion, tobacco retailers are glimpsing a guiding star in the East. Unlike the mystical biblical reference, however, this one is named "shisha."
Shisha (SHEE-shah) is the historic Arabic name for the entire hookah smoking apparatus, including a globe full of water, tobacco, and charcoal for ignition. But, in contemporary usage, it generally applies to the smoking material alone - a small amount of tobacco combined into a sticky ball with flavoring agents, honey, or molasses, and a casing (usually glycerine). Continued

(Image: Hobotopia, some rights reserved)