Philip Morris International’s IQOS Faces Struggles in U.S. and Abroad

(Tobacco Business) Philip Morris International has stated many times in recent years that it is working towards a smoke-free future and its made investments in new categories outside of the traditional combustible tobacco products that helped build its name and company in generations past. IQOS, a heat-not-burn device, has already been distributed and commercialized in international markets and in a small way in the U.S., but recent news suggests there are some issues facing this new product as it struggles to gain traction. Continued