(Tobacco Business) … Miller’s focus has been on integrating all of the company’s departments into Swisher’s market activity to drive competitive advantage. Previously, Swisher was able to be successful just by making sure it made high-quality products, that it got those products into as many retail outlets as possible through expanded distribution, and that it rolled out marketing campaigns that saw some returns. Those measures of success, however, have changed over the years along with the tobacco industry.
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