FDA permits Swedish Match to advertise snus smokeless tobacco as less harmful than cigarettes

 

(CNBC) The Food and Drug Administration, for the first time ever, will allow a tobacco company to advertise products as less harmful than smoking cigarettes.
The agency on Tuesday authorized Swedish Match to say eight of its General snus smokeless tobacco products “puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis” than smoking. This marks the first time the FDA has approved this type of request, known as a modified-risk tobacco product application. Continued