Against All Odds: A Look at Casa Cuevas

 

(Tobacco Business) … “Factories themselves don’t have value,” Luis Jr. explains. “If I’m making cigars for someone, that person might decide to order their cigars somewhere else, and they’re free to do that. We fulfill the existing purchase orders, and they’re gone, so we didn’t have much of an insurance policy to keep our factory running. Talking to my father over the years, we discussed launching our own brands. I had seen a slew of little companies come through our factory that faltered. The biggest challenges they faced were a lack of resources and sales staff—they just didn’t have the appropriate staff to support their brands. A lot of guys quit their day jobs to get their cigar companies going, and they didn’t make it. …" Continued