Scandinavian Tobacco Group A/S acquires premium Dunhill pipe tobacco brands

(STG) Scandinavian Tobacco Group A/S has closed a deal to acquire certain pipe tobacco trademarks and designs from Dunhill Tobacco Company of London Limited, a subsidiary of British American Tobacco p.l.c. Included in the deal are premium pipe tobacco trademarks such as Early Morning Pipe, Nightcap, Royal Yacht and Elizabethan Mixture that were previously sold under the Dunhill brand and carry a solid reputation as well as premium positioning. The price paid is confidential, but immaterial.

Scandinavian Tobacco Group will market the acquired trademarks as sub-brands to existing brands in the company’s portfolio. The acquisition strengthens Scandinavian Tobacco Group’s product range in the premium pipe tobacco segment in important pipe tobacco markets such as the US, Germany and across Asia.

Regis Broersma, Senior Vice President for Scandinavia n Tobacco Group’s Smoking Tobacco & Accessories Division says: “We are very happy and proud to add these well-known pipe tobacco brands to our existing strong portfolio. They will enhance our offering to our consumers – and we look forward to protect and explore the full potential of the portfolio by leveraging our sales and marketing competencies.” Link