Alec Bradley Value-Priced Project 40 Shipping in May

(Cigar Aficionado) Alec Bradley has announced Project 40, a new value-priced brand that will begin to ship globally in mid-May.
Project 40 was inspired by the popular research-based initiative of the same name that focuses on building resiliency and helping people take control of their happiness. According to believers in Project 40, 50 percent of one’s happiness stems from genetics while 10 percent is based on circumstance. According to the initiative, the other 40 percent is said to be controlled by one’s own mindset, and can be fulfilled through outlets such as leadership, creativity, physical well-being and financial success. Continued