Smoke without fire: Japan becomes test ground for real tobacco e-cigarette

(Reuters) Two tobacco giants are seeing strong demand for their reboots of the e-cigarette in Japan, with Philip Morris International (PM.N) twice postponing a nationwide rollout and Japan Tobacco (2914.T) suspending shipments - both due to supply shortages.
Japan has become a key testing ground for the two companies and their new, real tobacco e-smokes as they grapple with shrinking demand for traditional cigarettes in other developed countries. Continued