Analyst: Heat-Not-Burn Will Revolutionize Tobacco Industry

(CSN) The next step in tobacco products could be heat-not-burn technology, stated one industry analyst. According to a Wells Fargo Securities LLC 10-year analysis on the market potential for Philip Morris International's (PMI) iQOS platform, the heat-not-burn technology "has the potential to change the trajectory of smoking," said Bonnie Herzog, managing director of tobacco, beverage and convenience store research at Wells Fargo Securities. Continued