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(Halfwheel) Launching its debut cigar in December, La Verdad entered the cigar world with a single size—the Serafines Habano. La Verdad is the dream of Doug Owen, who isn’t your normal new brand owner. Owen didn’t own a cigar shop, a tobacco farm, or work in the industry prior to launching his company. What he has done however, has turned his passion and hobby into a business, working with Luis Sanchez of La Tradicion Cubana to create and launch the Serafines. Continued
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