La Honradez Cigarette Labels: The 1st Tobacco Collectible

 

(National Cigar History Museum) Sometime in the 1850’s Cuban cigarette manufacturer Louis Susini began bundling his smokes in colorful 4 3/4” x 3 3/8” paper wrappers, one of the earlier uses of full color lithographic labels to package a product. No one knows who came up with the brilliant
idea to design the labels in sets, thus becoming the first use of a collectible to sell tobacco, but it was a stroke of marketing genius. Continued