British American to test tobacco/e-cigarette hybrid

 

(Reuters) British American Tobacco plans to test a hybrid product that combines tobacco and e-cigarette technology next week in a European market, a senior executive said on Wednesday.
The product, called iFuse, will use elements of the company's Kent brand, and be sold in a market where Kent cigarettes are popular.
... The test is the latest in a line of cigarette alternatives sold by big tobacco firms like BAT, Philip Morris International, Imperial Tobacco and Japan Tobacco, who are jostling for position in an emerging category and trying to offset the decline of the tobacco market. Continued