Historic Dutch Masters Brand Gets Major Refresh

 

(CSN) Dutch Masters is making the biggest change in the brand's 100-year history, including a major refresh to its iconic logo. The move is considered key to meeting current adult cigar smokers' lifestyles and preferences.
"While classic never goes out of style, we're taking the opportunity presented by a changing marketplace to make Dutch Masters even more relevant to today's adult smoker," said Al Dejewski, senior vice president of marketing for Commonwealth-Altadis Inc., maker of Dutch Masters. Continued