Inaugural Batch of Davidoff Retailer Anniversary Series Debuts

(Halfwheel) At this year’s IPCPR Convention & Trade Show, Davidoff announced a new plan for retailers who sell its flagship white label Davidoff brand, an anniversary program. The program gives retailers who are celebrating major anniversaries a chance to get their stores name on a special cigar. Davidoff selects a specific vitola—this year is a 6 x 54 “robusto gordo”—and makes a handful of different blends from which retailers can select their own cigar. Continued