FDA Seeks Feedback on Marketing Snus as Modified Risk

(CSN) The Food and Drug Administration (FDA) is looking for public input on Swedish Match's request to certify its General-branded tobacco products as less harmful than cigarettes. It is the first time the FDA has filed for scientific review a "modified risk" tobacco product application, a move that's being closely watched by the public health community and tobacco companies, according to The Associated Press.
In June, Swedish Match submitted a Modified Risk Tobacco Product (MRTP) application to the FDA for eight sub-brands in its General snus product line. Snus, which is a smokeless tobacco product traditionally found in Scandinavia, is currently available in more than 20,000 stores in the United States, as CSNews Online previously reported. Continued