Villiger Looks Increasingly to Premium Cigars

 

(David Savona) The United States unit of one of the major players in the world of European-style, machine-made cigars is expanding its presence on the premium side of the cigar business.
Villiger Cigars North America, the U.S. arm of Villiger Söhne AG of Pfeffikon, Switzerland, has expanded its small but growing stable of handmade cigar brands.
Villiger Colorado has a pair of new sizes, a 6-inch-long, 60 ring gauge Gordo (suggested retail price $10.50) and a corona measuring 5 1/2 inches by 44 ring ($6.99), pushing the brand to six sizes. Villiger Talanga has been expanded by one size, adding a corona (5 1/2 by 44, $6.99), giving the line five sizes in all. Continued