Swedish Match Rolls Back Prices for Longhorn, Timber Wolf

(CSP) RICHMOND, Va. -- Swedish Match said it is reducing the factory selling price for all Longhorn and Timber Wolf pouches to 90 cents. The new list price represents a 31% reduction for Longhorn and a 49% reduction for Timber Wolf. The new pricing goes into effect on Jan. 21, 2013.
"Historically, the 'pouch' segment of the moist snuff category has grown at twice the rate of the total category," said Joe Ackerman, marketing director of US Smokeless Brands. Continued