La Riqueza Cigars Get New Format

(Cigar Aficionado) It’s been four years since La Riqueza cigars hit the market, and brand owner Pete Johnson (who also owns Tatuaje) laments that it’s become the weakest seller in his entire brand portfolio. Rather than cancel the line, he’s decided to repackage it, changing the format from 25-count boxes to 10.
... “The 10-count box format is a heavy trend right now, and as much as I hate trends, I want to see the brand survive. I’m doing the same thing with the El Triunfador line. I think they’re both misunderstood in the market.” Continued