Pitching an Organic Cigarette for Hipsters

(NYTimes) ... Hestia Tobacco positions itself as the first truly independent organic cigarette company, and there are a number of strong elements to the pitch. It starts very clearly with David Sley introducing himself, the company and a three-pronged investment thesis. What he has created is an organic cigarette company, aimed at the young, socially conscious market that still engages in smoking. Continued