Circle K Rolls Out Proprietary Cigarette Brand

(CSP) Over the past few months, executives at Circle K parent company Alimentation Couche-Tard have made no mistake that they are unhappy with cigarette pricing changes recommended by Altria Group. The “deflationary effect of the price strategy” has taken a sizable bite out of the company’s same-store merchandise sales in the United States.
So last month, rather than continue to complain, the chain took action, rolling out a proprietary cigarette brand to all its regional divisions in the United States, CEO Alain Bouchard announced yesterday. Continued