JTI announces the launch of Sterling Rolling tobacco

(talkingretail.com) This January, JTI will announce the launch of the first value RYO brand, Sterling Rolling.
The Sterling brand is currently the UK’s No.1 value cigarette, growing its market share at 1.7pp year-on-year. JTI’s aim is to consolidate this growth and brand loyalty into the RYO market with the launch of Sterling Rolling, which will be available across all channels in 12.5g and 25g packs, with a Recommended Retail Price of £3.37 and £6.60 respectively.
Worth £1.3bn in the UK, RYO is currently the second fastest growing sector in the tobacco category, with almost one in three adult smokers now choosing to smoke RYO. Continued

Photo: Cowboys on the range - an autumn beef roundup, Montana. 2 cowboys on horseback, one rolling cigarette; the other lighting cigarette; herd of cattle in background. c1904 (Library of Congress)