ITC yanks up Gold Flake cigarette price

MUMBAI (DNA) Tobacco major ITC is in no mood to leave anything to chance. In an attempt to hedge its bets, the Kolkata-headquartered company has raised the price of its flagship brand Gold Flake Kings by as much as 15% this week.
A pack of 10 Kings cigarettes will cost Rs55 this week, up from Rs48 in the last. The hike, analysts said, stems from an anticipation of a 15% excise hike on tobacco products in the upcoming Union Budget. Continued