Wednesday, August 3, 2011

Tobacco Companies Shift Spending to Smokeless Products



(CSN) Tobacco companies have ramped up advertising and promotions for smokeless products while spending fewer dollars on traditional cigarette advertising and promotions, according to the Federal Trade Commission (FTC).
According to FTC data reported by Forbes, U.S. tobacco companies spent $547.9 million in 2008 -- the latest year data was available -- on smokeless advertising and marketing, more than double what was spent in 2003. During that time, sales of smokeless tobacco products increased by 11 percent.
By contrast, marketing and advertising spending on traditional cigarette products declined 34 percent compared to 2003, to $9.94 billion. Continued

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