Incoming Reynolds American CEO discusses its Pall Mall brand

(CB Online) Reynolds American Inc., the second-biggest U.S. cigarette company, has aggressively promoted its Pall Mall brand in recent quarters as a longer-lasting, more affordable cigarette as smokers weather the weak economy and high unemployment.
Pall Mall sales are growing modestly despite industrywide declines in the number of cigarettes sold as taxes, smoking bans, health concerns and social stigma all increase.
Reynolds sold 19 percent more Pall Mall cigarettes in the fourth quarter even as the Winston-Salem, N.C., company's overall volume fell 5.1 percent. Continued

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