Monday, February 21, 2011

A Cuban cigar for women: Julieta says goodbye to Romeo



(BBC) Hundreds of cigar distributors, businessmen and tobacco lovers are descending on Cuba this week for the annual Havana cigar festival.
The world of Habano smokers is predominantly male, but the island's largest cigar manufacturer has now set its sights on the other half of the world's population - women.
Marlene Dietrich played an enigmatic cigar-smoking gypsy in a Touch of Evil
Last year, the company Habanos - an arm of Cubatabaco, the country's national tobacco company - announced a mission to overcome perceptions among women that Cuban cigars are made up of "only strong tobacco for men".
The result is the Julieta, a milder version of the renowned, strong-flavoured Romeo Y Julieta brand, which was founded in 1873. Continued

Pictured: Juliet, fine cut, chewing tobacco - James Moran & Co., St. Louis / Averell & Peckett, lith., N. Y., circa 1873 (Library of Congress).

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