Smokeless cigarette product a ‘smash hit’ in Japan

(Tobacco Reporter) Japan Tobacco Inc said yesterday it would double its capacity for producing the smokeless tobacco product it introduced last month because the product has become a ‘smash hit’, according to a Kyodo News story. The launch of Zerostyle Mint was announced in the middle of March and it went on sale exclusively in Tokyo two months later. Within two weeks of its launch, JT had sold 650,000 packs and recently Zerostyle Mint has been hard to find in shops. Continued