Swedish Match Launches General Snus Campaign

(CSP) General Snus, the original Scandinavian snus introduced more than two centuries ago in Sweden, is now commanding a promotional army in the United States. Swedish Match has launched a multi-million-dollar campaign aimed at introducing the refrigerated pouches to upscale audiences in key U.S. markets and at high-end events, including the Sundance Film Festival and New York's Fashion Week. Continued