A Crafted Business Plan: RoMa Craft Tobac

George Elmer Browne

(Tobacco Business) RoMa Craft Tobac may be small, but don’t call it boutique. To the company’s co-founder, Skip Martin, the term “boutique” refers to a product made for, and sold by, a specific retailer—and that’s not what Martin and those at his company are setting out to do.
Instead, they refer to themselves as a “craft” producer that maintains its scale at a level where every aspect of production, distribution and engagement with its customers can be direct and dictated by the quality of the product or engagement—not by the demands that drive larger companies. Continued