For Big Tobacco, South-East Asia is the final frontier

(The Economist) STRICT regulation and the success of anti-smoking campaigns continue to hit tobacco firms’ revenues in rich countries. In the biggest developing countries—China and India—governments are keen to protect local firms from Western cigarette-makers. That leaves Big Tobacco with few large markets that have growth potential and a relative lack of regulation. And of these, South-East Asia looks the most promising over the coming decade. Continued